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Enhancing Public Engagement in Historic House Museums of Amsterdam
Kiselova, Ksenia. "Enhancing Public Engagement in Historic House Museums of Amsterdam." Master's thesis, Vrije Universiteit Amsterdam, 2025.
A persistent challenge has been identified: historic house museums struggle to attract and retain visitors worldwide. In the Netherlands, data from 2023 confirmed a significant decline in visitor numbers to small museums, a category that includes historic house museums. This thesis proposes a response to this issue by exploring how increased transparency around behind-the-scenes conservation and restoration work can enhance public engagement. Through an extensive literature analysis, it was possible to trace the origins of the public engagement concept as well as other relevant theoretical frameworks. Three historic house museums in Amsterdam served as case studies: Huis Willet-Holthuysen, Museum Ons’ Lieve Heer op Solder, and the Embassy of the Free Mind. The research methodology combined historical research using online sources, on-site visits, and interviews with museum employees. The aim was to understand which public engagement strategies related to conservation and restoration work the house museums have employed, both in the past and the present. After the analysis and application of the public engagement typology of Rowe and Frewer, the educational guidelines were outlined as practical recommendations for historic house museums to enhance their public engagement. This research concluded that there are several possibilities which historic house museums in Amsterdam can utilise to enhance their public engagement, such as educational workshops, co-creative activities, and events surrounding the conservation and restoration work conducted in the museum. The educational guidelines provide.

