Post-industrial landscapes shape today´s world topography more than one could generally admit or acknowledge. They surround and interfere not only in urban areas, oftentimes being left abandoned and misused, practically at the mercy of destiny. Thus, now the time has come to address the industrial legacy, reclaim it back and, preferably, set it going. The master thesis engages in the global paradigm of revitalising, re-using and transforming post-industrial landscapes from the Heritage Studies perspective. The industrial residues and derelict moonscape sceneries often form so-called brownfields and wastelands in urban planning. The question is what it actually takes to integrate them back into common use by not only human society. Undeniably, the desired act of reviving such an “obsolete” environment requires a thoroughly planned agenda. One aspect presents a “new” form of heritage from the relatively recent industrialisation period in both tangible and intangible ways. Thus, it ultimately follows and engages in the present-day paradigm of Critical Heritage Discourse while nurturing a transdisciplinary overtone. In a certain sense, the not-at-all natural landscapes embody anthropological “scratches” gathered around preserved sculptures and remnants (of the built environment, machines, ensembles and landscapes). The industrial identity of a place interferes and sets new boundaries for any potential transformative actions. In this respect, the research analyses the industrial heritage value and regional identity of the Ruhr region in Western Germany through the 1989-99 post-industrial restructuring initiatives of the International Building Exhibition Emscher Park until today. Furthermore, it examines the inputs and outcomes of capitalising on Ruhr´s strong historical narrative towards fresh identity-building and valorising its industrial heritage.